Newmarket Web Design - Be A Part Of - Taking Communities and Their Businesses One Step Further

“I have enough business. Why would I need a web site?

This is a phrase I hear time and time again. Websites can attract the right client and alleviate the tire kickers out there by focusing on your quality of sales rather than quantity. The sell low with high volume days are over. But, yet there are those who feel a web site has no use when you’re busy. WRONG!

The other day I spoke with a contractor who said just that, he has enough business. Yet after speaking with him further it was clear that it was not that he had enough business it was that he had enough of the wrong business AKA tire kickers. I then asked him how he closes his deals. He said he shows them his portfolio and his prospects typically like what he does and his price is reasonable. I then asked would it be more efficient if your portfolio was on his web site which will allow his web site to be the sales person for him rather than drive all over wasting gas and precious time. All he would have to do is encourage people to check his portfolio and if they liked what they saw they’d call back. He seemed to like that idea and for obvious reasons. Simply put a website can pre-qualify your buyer. A properly designed website is not only a great way to close deals for you; it’s a great way to save time so you’re spending more time on your business. If done properly the next call your customer makes is to buy from you.

A professional website will allow your prospective referrals and new business to draw a conclusion to whether or not to buy from you. Now here’s the catch, a bad website will determine your level of professionalism and you will loose business regardless of how great your work is. I guarantee it! Think about it for a second. You’re about to sink a ton of money into your home and the contractor does not have a web site or a really bad one, odds are he also has paper thin business cards and a junky beat up truck and lists the quote on the back of that paper thin business card, are you going to do business with him, most unlikely. However, you find another contractor who has an attractive business card gives a detailed quote of the job and has a respectable vehicle and you have already looked at his portfolio on his professionally designed website, provided that the price is reasonable odds are you’re buying for him. Same will go for your business whatever it may be. The World Wide Web attracts a new age of buyers and if you are not on the internet you’re not an option.

Web sites are subjective to the end user (that’s the guy looking for your business). Your opinion should be to attract your client, not whether not a web site has use, we’ll teach you that part.

Food for thought – If websites did not work then I would not be writing this and you would not be reading it, right?  But really, if you’d like to know more about website design and website marketing and consulting and it’s use, please drop us a line and we’ll be happy to assist you.

Like advertising, Marketing also has several definitions and the public perception of what constitutes marketing which is entirely different from that of a professional marketing solutions provider.

At Be A Part Of, we believe that marketing is an ongoing and continuously refined process of gently and subtly nudging people closer towards making a decision to purchase, use, follow, or conform to someone else’s products, services, or values. Or, to put it in layman’s terms, if it is resulting in sales then it is marketing and if it is not generating sales then it might be a failure but marketing it certainly is not.

The following is our approach to it all!

Today’s consumers are inundated with choices. These choices could simply be based on convenient location, reputation, referrals, status and more. However, as a business, you are also inundated with mediums to reach these potential clients. So how do we do this?

Our approach: comes from a sales perspective complimented with common sense and thinking outside the box. We do not believe in fixing what is not broken, but more so making something that’s good, great! With our sales/marketing experience we know what works for some may not work for others, hence saving you time and money.

Qualification: With over 9 years of advertising experience in the GTA, ranging from web sites, telephone books, newspaper, flyers, print products, video production, home shows and more. We felt after seeing the huge growth in our own backyard and hearing about the costly mistakes businesses are making, offering our vast knowledge of “the inside scoop” would help new business flourish without spending money they do not have to. Ultimately, we will take the guess work out of advertising in our community. In result we focus more on the quality of advertising verses quantity.

Services: Through the years as a professional in our community we have been fortunate to have met some great and talented people to assist us in running our business who share our passion for helping businesses grow. The following areas are generally used in the typical marketing campaign.

WEB DESIGN (Programming / data base/ flash/ video and more)
LOGO DESIGN (simple to complex)
AD DESIGN (with purpose!)
VIDEO PRODUCTION – TV and web ready.- includes scripting.
RADIO COMMERCIAL PRODUCTION – includes scripting and voice over
PRINTING – fliers – business cards – promotional products – t-shirts and more

Our team is armed with new technology and creative ways of thinking. We are knowledgeable of the old school methods but incorporate new school methods of doing business. We focus on branding, creatives for print and mass media along with direct marketing, directory marketing and more. Also, we are not scared to get out from behind or desk and get our hands dirty. In a modest manner we will also take you, our client, out side your comfort zone. Change is good!

If you feel you are inundated with advertising decisions, frustrated with the sales people telling you want you want to hear, realize you have to advertise and do not know where to start, this is why we are here.

Our community is geared for the greater Toronto Area. Businesses in Newmarket, Aurora, Richmond Hill, Bolton and Other parts of Ontario have the opportunity to post deals, barter with other businesses, post community messages, submit articles and much more.

Contact us to let us know if these ideas are of interest to you and we will let you know when we have launched this feature to the website. In the meantime you can submit your details to us so that we can put you on the directory for now at no cost!

We anticipate the launch in the next couple months!