Newmarket Web Design - Be A Part Of - Taking Communities and Their Businesses One Step Further

Well…It seems Mitch certainly comes out with some gems of information which is certainly valuable when developing your on-line store.

Profiling your prospective customer is really if one of the many tools you’ll need to measure your conversion of visitors into sales. Really though, it’s in the top 5 of important understandings to on-line marketing. The benefits of customer profiling allows you to really dial in your sales strategies and cart layout and focus more on the quality of sales vs. visitors. For example: say on an average day you sell 10 of one single product based on 100 unique visits. Ideally if you are able to capture the metrics of those who buy that product (they could all be different in their reason for buying, new customers, gift purchases, repeat customers etc…) you can now govern your website, newsletter, blog, facebook and twitter account to cater to more of that one product and customer type and intelligently know why they bought. I know this sounds very brief, but once you get going into measuring your conversations while maximizing profiling you’ll certainly see a much bigger picture.

That said, here’s Mitch’s video…….after watching Mitch’s video, please feel free to give us a call to discuss other main key components to creating a successful on-line store. here’ out BigCommerce Partner page to learn more about How Be A Part Of’s

Why choose Be A Part Of for BigCommerce

Simply put: Our stance is to be the best Internet Development Strategist for you by offering full consulting solutions and take an interest in getting to know your industry. We know you are not “a web guy” and need a solution to compliment your business. Our approach is unique and is results driven and we do this by maximizing our business acumen.

As there are many elements in developing a comprehensive on-line sales machine, without a selling structure you’re no different than anyone else. The following are the four most important elements we’re going to work on with you.

1. SEO. If you’re not being found, how will you sell?
2. USP (unique selling proposition) why you vs. them?
3. Call to action. Utilizing eye mapping and objection handling. If you’re not enticing the buyers mind set, you’re not selling, period!
4. ROI (Return on Investment)

There’s a lot more to be discussed to ensure you get the best solution for your company. To experience why we’re different, click here to speak with your personal Internet Development Strategist.

Customize. Customize. Customize…

We do not use any other cart, period! With so many shopping cart solutions out there, we found the BigCommerce platform to be the best solution. Sure we could custom code any free open source, but BigCommerce has more features, support beyond any others and is continually trying to be the best e-commerce solution on the market.

We are fortunate to have the skills and experience to custom code anything you may need. We can integrate your POS software, warehouse software, custom code calendars, complex calculators and so much more… We’re here to help you gain the best web site you want for your business that will make you money.

Why we’re a partner?

We are an Interspire Partner because we have been selling Interspire solutions since v3.0 came out almost 3 years ago. We have been working on their platform and have seen every version they have brought to market and added their other products and integrate them into solutions that suit you. We are a partner because we get it, we customize it and we love it!

Marketing, SEO and Branding… Whaaa?

You are looking to your BigCommerce web site to be a serious money machine to generate a sustainable income that you can count on. So why would you ever leave the most important part out? We, will find a solution for you that allows us to maintain branding, incorporate SEO and develop a marketing strategy for you… don’t worry if you don’t know what I just said, we will explain it to you and help you along!

Repeat customers with Email Marketing

You’re now generating sales on-line! However, you need the tool(s) to get your message and new inventory out there for repeat customers. The sure fire way is e-mail marketing! To learn more on how to maximize e-mail marketing , give us a call and speak with your personal Internet Development Strategist.

With a fantastic day of shooting and experiencing a great level of family fun and comratery, Mike and I were able to get some great shots to make this video come to fruition.

Now, for your viewing pleasure…

Just to add some sponsor thanks to …

Beaver Brook Homes
Body Design
Running Room
Spoke-o-Motion
Farquarson Realty
Cobs Bread – Upper Canada Mall
Mike Edge Video
Newmarket Health and Wellness

86th Mount Albert Sports Day Weekend Hosts 9th Annual 5km Run/Walk

Located at the fairgrounds within this quaint, rural community 20 minutes northeast of Newmarket, the Mount Albert Sports Day Weekend is a well-loved annual tradition with a variety of activities for all ages.  read more>>>

I was asked a question about our relationship with BigCommerce from our new customer – thanks to BigCommerce – where after reading our last posts he mentioned he was unsure if we were able to handle his request as our relationship with BigCommerce is very new, or it appears to be. I answered, “yes, the relationship with BigCommerce is new, but we have been building Interspire shopping carts for almost 3 years now, which is the exact same company and we were approached by BigCommerce to join their BigCommerce Design Network as we were already a partner for their Interspire shoppingcart. Without hesitation, we said yes. We know it and we love it and do not offer any other solutions for e-commerce. Sure we can custom code anything you would like. But Interspire/BigCommerce has done it all, so why reinvent the wheel?

Through the inquires we have received we have found that little know where BigCommerce came from.  So, I felt it would be a good idea to introduce you to the Interspire Shoppingcart, which is the platform BigCommerce is built on. In short, they are the exact same company. Except, BigCommerce is a SaaS (software as a service) and Interspire is best utilized for custom development and programming for elements of your web site which BigCommerce does not allow and you’ll own the license to Interspire. Things like POS software integration, warehouse inventory integration, custom product fields per product, other API’s and so on… are some of the tasks which are limited with BigCommerce. However, if you enjoy the BigCommerce platform Interspire is the exact same, just with customizable freedom.

Who is Interspire

Interspire is a privately owned company which develops content management, shopping cart, knowledge management and email marketing software used by more than 40,000 organizations worldwide including fortune 500 companies (Intel, Shell, GE), enterprise organizations (Virgin, Ubisoft, Monster.com) and also thousands of small/medium businesses and digital agencies. Read more>>>

Who Is BigCommerce

Learn how to sell online with BigCommerce. Start by bookmarking this page. When you complete a step below, click its checkbox and it will be marked as complete.

Choose what you’re going to sell online

The first step is to decide what you’re going to sell online. If you already have a bricks and mortar store then you may simply want to sell your existing products online. Learn more>>>

Well folks, we have been progressively moving forward with some strategic partnerships and networks to provide fantastic solutions for you as a customer. With that comes research, new facebook sign up, twittering and “Be”ing A Part Of what we are preaching. One of our newly found relationships is BigCommerce a product of Interspire , the platform in which BigCommerce is been built on.

We decided over 3 years ago that Interpire was certainly the best e-commerce platform out there which will handle any size shopping cart, facilitate any design and custom programming and allow your business to grow with ease on line. Furthermore, through our research and client experiences we have been able to achieve many tasks through the Intersire platform which other developers have either said they could do it at a outlandish price or just simply say it is not a achievable. Not to toot our horn, but we’ve yet to be stumped. Okay, toooot toooot!

So…with all of what we have discovered and all which we have achieved we feel it’s necessary to start writing and sharing about some of the partners and networks we have developed and share the industry trends with you about their successes. After all, an educated decision is a decision well made.

To get started we pulled a link from the BigCommerce Facebook page and really found it useful. Please let us know if you are looking for anything else to help your e-commerce business grow and we’ll certainly get it up here A.S.A.P.

Here ya go…from Practical Commerce.

Social Commerce: Shopping Carts Extend Reach Into Facebook, Other Social Sites

With the growth of social commerce, especially on Facebook with its 500 million members, a number of shopping cart providers are creating apps for their customers’ Facebook Fan pages. Here is an initial list of three such apps.

BigCommerce

BigCommerce Screen shot

SocialShop is BigCommerce’s new Facebook application. SocialShop is not a stand-alone shopping cart that allows consumers to complete their purchases without leaving Facebook. It links back to the respective merchant’s ecommerce site. read more >>>

 Is your web site working?

The honest truth is that ANYONE can develop a website… just as anyone can landscape and anyone could pull a tooth. But that doesn’t mean that you’re a developer a landscaper or a dentist. Amateur and do-it yourself websites lack the necessary elements – just as pulling your own tooth with no antiseptic or freezeing is not going to go well. Abilities are needed in order to make your web site works. Not to sound brash, but, just because you have a web site does not mean it’ll do anything for your business growth. Therefore, what are you doing to make it work?

Most web sites out there are missing the key elements in order for the site to truly succeed. What is missing? … Search Engine Optimization!  If your site cannot be found it’s because it has not been indexed by the search engines properly- your missing out on business! It’s similar to printing business cards and not giving them out to anyone. 

Sure you put your web site on your business cards and other material, but what about the search engines, are you being found naturally. If someone searches your “industry” are you a choice?

Some of the issues for you not being found could be several reasons. Here’s just a few.

1.       Your website was created many years ago or by an amateur weekend avenger web developer using an older program like front page. Search engines are constantly changing their algorithms and indexing techniques. A professional company that knows this can keep your site ranked well. Many businesses depend and RELY on their rankings to be making their six figures and for alot less than you think.

2.       Your could be lacking content that the search engine crawlers are looking for when someone makes a search for your industry. Above average writing will hinder your search results. Search engines look for key words to attach you to a search. If your content consists of words which are big and less appropriate for your industry and business to make a match, you will actually be lower on the search engines. We suggest the K.I.S.S. principal when writing content.

3.       Web sites built in frames or templates will generally hinder your search engine ranking. Frames are not even supported by new browsers and template designers do not design web sites with SEO scoring in mind or with how relevant your content is to your meta data…. WE ARE!

There are some exceptions to the above, but generally this requires extensive search engine optimization. Believe it or not – in most cases – it’s cheaper to redo a web site with proper SEO than it is to optimize an existing dated web site, depending on the size of the website. However, there’s a plethora of techniques and abilities that go into proper search engine optimization.

“I have enough business. Why would I need a web site?

This is a phrase I hear time and time again. Websites can attract the right client and alleviate the tire kickers out there by focusing on your quality of sales rather than quantity. The sell low with high volume days are over. But, yet there are those who feel a web site has no use when you’re busy. WRONG!

The other day I spoke with a contractor who said just that, he has enough business. Yet after speaking with him further it was clear that it was not that he had enough business it was that he had enough of the wrong business AKA tire kickers. I then asked him how he closes his deals. He said he shows them his portfolio and his prospects typically like what he does and his price is reasonable. I then asked would it be more efficient if your portfolio was on his web site which will allow his web site to be the sales person for him rather than drive all over wasting gas and precious time. All he would have to do is encourage people to check his portfolio and if they liked what they saw they’d call back. He seemed to like that idea and for obvious reasons. Simply put a website can pre-qualify your buyer. A properly designed website is not only a great way to close deals for you; it’s a great way to save time so you’re spending more time on your business. If done properly the next call your customer makes is to buy from you.

A professional website will allow your prospective referrals and new business to draw a conclusion to whether or not to buy from you. Now here’s the catch, a bad website will determine your level of professionalism and you will loose business regardless of how great your work is. I guarantee it! Think about it for a second. You’re about to sink a ton of money into your home and the contractor does not have a web site or a really bad one, odds are he also has paper thin business cards and a junky beat up truck and lists the quote on the back of that paper thin business card, are you going to do business with him, most unlikely. However, you find another contractor who has an attractive business card gives a detailed quote of the job and has a respectable vehicle and you have already looked at his portfolio on his professionally designed website, provided that the price is reasonable odds are you’re buying for him. Same will go for your business whatever it may be. The World Wide Web attracts a new age of buyers and if you are not on the internet you’re not an option.

Web sites are subjective to the end user (that’s the guy looking for your business). Your opinion should be to attract your client, not whether not a web site has use, we’ll teach you that part.

Food for thought – If websites did not work then I would not be writing this and you would not be reading it, right?  But really, if you’d like to know more about website design and website marketing and consulting and it’s use, please drop us a line and we’ll be happy to assist you.