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At times we receive inquires for an e-commerce design with BigCommerce. While doing our fact finding to assess the customer needs it’s revealed that many – most really – are under the impression that a template yields sales. Also it’s as if they’re making the design decision of “if you build it they will come”. Well, to be candid, you have to be crazy to think this.

I would think that the only exception to this lofty assumption is that you already have traffic from a brick and mortar store or Google ad words or some sort of external traffic. However, even though you may have traffic, your UX design (user experience design) will increase conversion of sales. After all, the nicer your design, the easier it is to use, the more thought you have put in to the design and ultimately what you would like your customer to do, the more sales you will make.

Elements one needs to consider when designing a e-commerce business strategy.

1. Do you have a call to action, do you know what a call to action is?
2. What’s your unique selling proposition – experience is irrelevant – and how are you different that your competitors?
3. How do you justify a return on investment?
4. How do you stay in a customers head?
5. How do you keep them coming back?
6. What’s in it for the user.
All this can be achieved with a proper assessment of your target market and initiating a development wireframe to initiate a UX.

Well, here it is, the break down of what you HAVE to do when you developing a successful UX shopping cart design.

So now we ask, what is a UX design? curtsy of http://uxdesign.com

User Experience Design (UXD, UED), Interaction Design (IxD), User Interface (UI) Design and other web/application design professionals use the term User Experience Design to refer to the judicious application of certain user-centered design practices, a highly contextual design mentality, and use of certain methods and techniques that are applied through process management to produce cohesive, predictable, and desirable effects in a specific person, or persona (archetype comprised of target audience habits and characteristics). All so that the affects produced meet the user’s own goals and measures of success and enjoyment, as well as the objectives of the providing organization.

User Experience Design (UXD, UED), Interaction Design (IxD), User Interface (UI) Design and other web/application design professionals use the term User Experience Design to refer to the judicious application of certain user-centered design practices, a highly contextual design mentality, and use of certain methods and techniques that are applied through process management to produce cohesive, predictable, and desirable effects in a specific person, or persona (archetype comprised of target audience habits and characteristics). All so that the affects produced meet the user’s own goals and measures of success and enjoyment, as well as the objectives of the providing organization.

This is not the only definition of User Experience Design. The term was coined by Don Norman while he was Vice President of the Advanced Technology Group at Apple. In his own words: “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual. Since then the term has spread widely, so much so that it is starting to lose it’s meaning… user experience, human centered design, usability; all those things, even affordances. They just sort of entered the vocabulary and no longer have any special meaning. People use them often without having any idea why, what the word means, its origin, history, or what it’s about.” 1

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Well…It seems Mitch certainly comes out with some gems of information which is certainly valuable when developing your on-line store.

Profiling your prospective customer is really if one of the many tools you’ll need to measure your conversion of visitors into sales. Really though, it’s in the top 5 of important understandings to on-line marketing. The benefits of customer profiling allows you to really dial in your sales strategies and cart layout and focus more on the quality of sales vs. visitors. For example: say on an average day you sell 10 of one single product based on 100 unique visits. Ideally if you are able to capture the metrics of those who buy that product (they could all be different in their reason for buying, new customers, gift purchases, repeat customers etc…) you can now govern your website, newsletter, blog, facebook and twitter account to cater to more of that one product and customer type and intelligently know why they bought. I know this sounds very brief, but once you get going into measuring your conversations while maximizing profiling you’ll certainly see a much bigger picture.

That said, here’s Mitch’s video…….after watching Mitch’s video, please feel free to give us a call to discuss other main key components to creating a successful on-line store. here’ out BigCommerce Partner page to learn more about How Be A Part Of’s

With a fantastic day of shooting and experiencing a great level of family fun and comratery, Mike and I were able to get some great shots to make this video come to fruition.

Now, for your viewing pleasure…

Just to add some sponsor thanks to …

Beaver Brook Homes
Body Design
Running Room
Spoke-o-Motion
Farquarson Realty
Cobs Bread – Upper Canada Mall
Mike Edge Video
Newmarket Health and Wellness

86th Mount Albert Sports Day Weekend Hosts 9th Annual 5km Run/Walk

Located at the fairgrounds within this quaint, rural community 20 minutes northeast of Newmarket, the Mount Albert Sports Day Weekend is a well-loved annual tradition with a variety of activities for all ages.  read more>>>

Date Completed: April 2009
URL: www.trendnomics.com

Date Completed: June 2009
URL: www.leechgrc.com