Newmarket Web Design - Be A Part Of - Taking Communities and Their Businesses One Step Further

As we’re very grateful for the business we’ve gained through Interspire’s hosted platform BigCommerce, we’re always on the lookout for new and great things they’re doing in the industry. Just so happens that they have made www.Inc.com’s 44th fastest growing company.

Considering Interspire started BigCommerce in August 2009 and has had a growth of 5,000%, there has to be something said for their Hosted e-commerce platform.

Read the report>>>

At times we receive inquires for an e-commerce design with BigCommerce. While doing our fact finding to assess the customer needs it’s revealed that many – most really – are under the impression that a template yields sales. Also it’s as if they’re making the design decision of “if you build it they will come”. Well, to be candid, you have to be crazy to think this.

I would think that the only exception to this lofty assumption is that you already have traffic from a brick and mortar store or Google ad words or some sort of external traffic. However, even though you may have traffic, your UX design (user experience design) will increase conversion of sales. After all, the nicer your design, the easier it is to use, the more thought you have put in to the design and ultimately what you would like your customer to do, the more sales you will make.

Elements one needs to consider when designing a e-commerce business strategy.

1. Do you have a call to action, do you know what a call to action is?
2. What’s your unique selling proposition – experience is irrelevant – and how are you different that your competitors?
3. How do you justify a return on investment?
4. How do you stay in a customers head?
5. How do you keep them coming back?
6. What’s in it for the user.
All this can be achieved with a proper assessment of your target market and initiating a development wireframe to initiate a UX.

Well, here it is, the break down of what you HAVE to do when you developing a successful UX shopping cart design.

So now we ask, what is a UX design? curtsy of http://uxdesign.com

User Experience Design (UXD, UED), Interaction Design (IxD), User Interface (UI) Design and other web/application design professionals use the term User Experience Design to refer to the judicious application of certain user-centered design practices, a highly contextual design mentality, and use of certain methods and techniques that are applied through process management to produce cohesive, predictable, and desirable effects in a specific person, or persona (archetype comprised of target audience habits and characteristics). All so that the affects produced meet the user’s own goals and measures of success and enjoyment, as well as the objectives of the providing organization.

User Experience Design (UXD, UED), Interaction Design (IxD), User Interface (UI) Design and other web/application design professionals use the term User Experience Design to refer to the judicious application of certain user-centered design practices, a highly contextual design mentality, and use of certain methods and techniques that are applied through process management to produce cohesive, predictable, and desirable effects in a specific person, or persona (archetype comprised of target audience habits and characteristics). All so that the affects produced meet the user’s own goals and measures of success and enjoyment, as well as the objectives of the providing organization.

This is not the only definition of User Experience Design. The term was coined by Don Norman while he was Vice President of the Advanced Technology Group at Apple. In his own words: “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual. Since then the term has spread widely, so much so that it is starting to lose it’s meaning… user experience, human centered design, usability; all those things, even affordances. They just sort of entered the vocabulary and no longer have any special meaning. People use them often without having any idea why, what the word means, its origin, history, or what it’s about.” 1

read more >>>

Well…It seems Mitch certainly comes out with some gems of information which is certainly valuable when developing your on-line store.

Profiling your prospective customer is really if one of the many tools you’ll need to measure your conversion of visitors into sales. Really though, it’s in the top 5 of important understandings to on-line marketing. The benefits of customer profiling allows you to really dial in your sales strategies and cart layout and focus more on the quality of sales vs. visitors. For example: say on an average day you sell 10 of one single product based on 100 unique visits. Ideally if you are able to capture the metrics of those who buy that product (they could all be different in their reason for buying, new customers, gift purchases, repeat customers etc…) you can now govern your website, newsletter, blog, facebook and twitter account to cater to more of that one product and customer type and intelligently know why they bought. I know this sounds very brief, but once you get going into measuring your conversations while maximizing profiling you’ll certainly see a much bigger picture.

That said, here’s Mitch’s video…….after watching Mitch’s video, please feel free to give us a call to discuss other main key components to creating a successful on-line store. here’ out BigCommerce Partner page to learn more about How Be A Part Of’s

Why choose Be A Part Of for BigCommerce

Simply put: Our stance is to be the best Internet Development Strategist for you by offering full consulting solutions and take an interest in getting to know your industry. We know you are not “a web guy” and need a solution to compliment your business. Our approach is unique and is results driven and we do this by maximizing our business acumen.

As there are many elements in developing a comprehensive on-line sales machine, without a selling structure you’re no different than anyone else. The following are the four most important elements we’re going to work on with you.

1. SEO. If you’re not being found, how will you sell?
2. USP (unique selling proposition) why you vs. them?
3. Call to action. Utilizing eye mapping and objection handling. If you’re not enticing the buyers mind set, you’re not selling, period!
4. ROI (Return on Investment)

There’s a lot more to be discussed to ensure you get the best solution for your company. To experience why we’re different, click here to speak with your personal Internet Development Strategist.

Customize. Customize. Customize…

We do not use any other cart, period! With so many shopping cart solutions out there, we found the BigCommerce platform to be the best solution. Sure we could custom code any free open source, but BigCommerce has more features, support beyond any others and is continually trying to be the best e-commerce solution on the market.

We are fortunate to have the skills and experience to custom code anything you may need. We can integrate your POS software, warehouse software, custom code calendars, complex calculators and so much more… We’re here to help you gain the best web site you want for your business that will make you money.

Why we’re a partner?

We are an Interspire Partner because we have been selling Interspire solutions since v3.0 came out almost 3 years ago. We have been working on their platform and have seen every version they have brought to market and added their other products and integrate them into solutions that suit you. We are a partner because we get it, we customize it and we love it!

Marketing, SEO and Branding… Whaaa?

You are looking to your BigCommerce web site to be a serious money machine to generate a sustainable income that you can count on. So why would you ever leave the most important part out? We, will find a solution for you that allows us to maintain branding, incorporate SEO and develop a marketing strategy for you… don’t worry if you don’t know what I just said, we will explain it to you and help you along!

Repeat customers with Email Marketing

You’re now generating sales on-line! However, you need the tool(s) to get your message and new inventory out there for repeat customers. The sure fire way is e-mail marketing! To learn more on how to maximize e-mail marketing , give us a call and speak with your personal Internet Development Strategist.

With a fantastic day of shooting and experiencing a great level of family fun and comratery, Mike and I were able to get some great shots to make this video come to fruition.

Now, for your viewing pleasure…

Just to add some sponsor thanks to …

Beaver Brook Homes
Body Design
Running Room
Spoke-o-Motion
Farquarson Realty
Cobs Bread – Upper Canada Mall
Mike Edge Video
Newmarket Health and Wellness

86th Mount Albert Sports Day Weekend Hosts 9th Annual 5km Run/Walk

Located at the fairgrounds within this quaint, rural community 20 minutes northeast of Newmarket, the Mount Albert Sports Day Weekend is a well-loved annual tradition with a variety of activities for all ages.  read more>>>

I was asked a question about our relationship with BigCommerce from our new customer – thanks to BigCommerce – where after reading our last posts he mentioned he was unsure if we were able to handle his request as our relationship with BigCommerce is very new, or it appears to be. I answered, “yes, the relationship with BigCommerce is new, but we have been building Interspire shopping carts for almost 3 years now, which is the exact same company and we were approached by BigCommerce to join their BigCommerce Design Network as we were already a partner for their Interspire shoppingcart. Without hesitation, we said yes. We know it and we love it and do not offer any other solutions for e-commerce. Sure we can custom code anything you would like. But Interspire/BigCommerce has done it all, so why reinvent the wheel?

Through the inquires we have received we have found that little know where BigCommerce came from.  So, I felt it would be a good idea to introduce you to the Interspire Shoppingcart, which is the platform BigCommerce is built on. In short, they are the exact same company. Except, BigCommerce is a SaaS (software as a service) and Interspire is best utilized for custom development and programming for elements of your web site which BigCommerce does not allow and you’ll own the license to Interspire. Things like POS software integration, warehouse inventory integration, custom product fields per product, other API’s and so on… are some of the tasks which are limited with BigCommerce. However, if you enjoy the BigCommerce platform Interspire is the exact same, just with customizable freedom.

Who is Interspire

Interspire is a privately owned company which develops content management, shopping cart, knowledge management and email marketing software used by more than 40,000 organizations worldwide including fortune 500 companies (Intel, Shell, GE), enterprise organizations (Virgin, Ubisoft, Monster.com) and also thousands of small/medium businesses and digital agencies. Read more>>>

Who Is BigCommerce

Learn how to sell online with BigCommerce. Start by bookmarking this page. When you complete a step below, click its checkbox and it will be marked as complete.

Choose what you’re going to sell online

The first step is to decide what you’re going to sell online. If you already have a bricks and mortar store then you may simply want to sell your existing products online. Learn more>>>

In the last couple of days I have been digging around to really find the best information you need to make your BigCommerce ecommerce site work. As usual, POP goes my Firefox as my fingers take me to Google and in goes the keyword search ecommerce software review. And guess what I found, wouldn’t ya know, BigCommerce is number one across the board – well for you who would like to be able to plug and sell. I was very pleased to see this as it’s very important to know that our decision to be a part of their design network was supported with non bias reviews and praise. Be sure to give it a try for free!

Here’s a video of how awesome this e-commerce software is. I have to tell you, it’s so easy, really.

Just a quick note. We are excited to announce that we are a design partner with BigCommerce. If you have seen some of my previous post, you’ll know we’re pro BigCommerce and truly believe that we are going to do great things for you with our partnership.

As we retain new clients through BigCommerce we plan to keep you up to date with new launches along with their on going achievements. We feel this a step in the right direction to a long term partnership that will truly allow you to succeed with your e-commence business for years to come.

To see some our e-commerce development, clink the image below or check out the BigCommerce Design Network page.

We look forward to assisting you with your design and development needs.

Kindest regards.

The Be A Part Of Team

Be A Part Of joins BigCommerce E-commerce Design and Developer Network

Okay, I couldn’t help my self. Posted the last blog, went to BigCommerce.com and found some new e-commerce tid bits I had to share which you’ll need to be successful. Really we could do our video’s and write articles, but really, these guys have done it all and we agree with what they’re saying. Therefore, check this out!

In this video BigCommerce guru Mitchell Harper describes the way you communicate with employees, customers, partners, suppliers and investors is a direct reflection of the business your business is (or is not) having.

Typically those businesses who are lead by excellent communicators out do their competitors and enjoy more customers, more brand awareness and more success because everyone understands what their goals are and the company as a whole (including its customers) is dedicated to one single goal that everyone is determined to (and rewarded to) accomplish

Check out www.bigcommerce.com for more awesome info to make sure you’re successful.

Well folks, we have been progressively moving forward with some strategic partnerships and networks to provide fantastic solutions for you as a customer. With that comes research, new facebook sign up, twittering and “Be”ing A Part Of what we are preaching. One of our newly found relationships is BigCommerce a product of Interspire , the platform in which BigCommerce is been built on.

We decided over 3 years ago that Interpire was certainly the best e-commerce platform out there which will handle any size shopping cart, facilitate any design and custom programming and allow your business to grow with ease on line. Furthermore, through our research and client experiences we have been able to achieve many tasks through the Intersire platform which other developers have either said they could do it at a outlandish price or just simply say it is not a achievable. Not to toot our horn, but we’ve yet to be stumped. Okay, toooot toooot!

So…with all of what we have discovered and all which we have achieved we feel it’s necessary to start writing and sharing about some of the partners and networks we have developed and share the industry trends with you about their successes. After all, an educated decision is a decision well made.

To get started we pulled a link from the BigCommerce Facebook page and really found it useful. Please let us know if you are looking for anything else to help your e-commerce business grow and we’ll certainly get it up here A.S.A.P.

Here ya go…from Practical Commerce.

Social Commerce: Shopping Carts Extend Reach Into Facebook, Other Social Sites

With the growth of social commerce, especially on Facebook with its 500 million members, a number of shopping cart providers are creating apps for their customers’ Facebook Fan pages. Here is an initial list of three such apps.

BigCommerce

BigCommerce Screen shot

SocialShop is BigCommerce’s new Facebook application. SocialShop is not a stand-alone shopping cart that allows consumers to complete their purchases without leaving Facebook. It links back to the respective merchant’s ecommerce site. read more >>>