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Interspire, BigCommerce Bring Transparency to Ecommerce By Greg Holden AuctionBytes.com November 07, 2010
by Admin on Nov.10, 2010, under BigCommerce ecommerce web design, BigCommerece E-commerce Shopping cart design and development., E-Commerce Design and Devepment, Interspire e-commerce, Newmarket Web Design, bigcommerce, ecommerce web design toronto
Found this article about our preferred shopping cart solution platform and just wanted to share.
BigCommerce Bring Transparency to Ecommerce
If you can’t beat ‘em, join ‘em. That’s what the two co-founders of the shopping cart/ecommerce platform Interspire thought back in 2003. At the time, Mitchell Harper and Eddie Machaalani ran separate software companies. “We were both building content management systems when we met and decided we’d get more done if we joined forces,” recalls Harper.
From the start, Interspire was an international operation. Harper and Machaalani are both based in Australia; Harper had created a software platform for one of Australia’s biggest online computer stores. Harper decided to do the work himself because, in his words, “all of the existing ecommerce software offerings were lacking features or were too hard to use. Eddie was freelancing at the time and was frustrated with off-the-shelf ecommerce software because of its complexity and cost, so that’s where the initial idea came from.”
The word “complexity” is key because, from the start, Harper and Machaalani wanted to create a service that merchants with no technical abilities could use easily. So it’s no surprise that ShoppingCartReviews.com uses the word “slick” repeatedly in its very positive review of the ultimate version of the Interspire Shopping Cart package. That’s exactly what the two former competitors were looking for. “It’s as easy to use as Gmail and doesn’t require a user manual,” says Harper.
